Marketing is a potent tool for companies looking to hire top talent. It creates the distinction of your brand for potential employees. It shares your story and culture with the masses. In an increasingly digital space, reaching people to get them to apply to your jobs is critical. How is your company utilizing marketing for hiring?
IntelliSource’s Focused Approach
We have worked with several of the top companies across different industries in the United States. One of those partners came to us in need of over 600 employees within a year. They were building a new warehouse. This is a massive undertaking and they needed help. Outfitting this new warehouse with the top recruits took the experience they didn’t have. IntelliSource stepped in to assist in recruiting, hiring and screening candidates.
Our method includes a marketing strategy around our partner’s needs and goals. We utilized market-specific intelligence and analysis of workforce trends. We looked at unemployment rates, competing businesses, and compensation analysis. We also checked our previously successful campaigns for other partners.
Using our experience, we crafted and implemented a custom-tailored digital campaign. The goal of the campaign was two-fold. Attract both active and passive candidates through geographic and demographic targeting and adhere to the customer’s brand standards and culture. Through our planning and expertise, we were able to create a plan of action to help our partner reach their hiring goals.
Social, Mobile, Digital
The plan for our digital campaigns included targeting specific geographic regions and demographic criteria defined by our partner. The knowledge from our partner about what had previously been successful in their area helped us to launch and monitor social media campaigns. We also worked to connect with potential employees via comments, chats, and direct messaging.
We have seen an increased use of mobile devices for job applications and campaign reach. To utilize this knowledge, we crafted our campaigns specifically to be mobile-friendly. We crafted appropriately sized multimedia for the platform we promoted on. We used SMS communication technology to reach candidates and inform them about the jobs. We researched and developed great advertisements to attract candidates based on created ideal candidate profiles. All of which helped our team toward reaching the goals set by our partner and ourselves.
Finally, the use of digital marketing over traditional marketing is changing how businesses promote their company. We used digital and retargeted advertising reached candidates in their social space and opportunities propagated to over a dozen national job search sites to receive premium visibility.
The results were tremendous as we were able to develop and launch a landing page that hosted 41,000 unique visitors and over 110,000 views. We generated over 1.6 million impressions, producing 16,000 clicks in a year. All of which translated into 4,307 applicants and exceeding our hiring goals over 100%.
With the right plan and support, your company can grow quickly and effectively. If you need help with creating your plan, IntelliSource can help! Contact us today, and let’s craft a plan together to bring you even more success!