Recruitment Archives - IntelliSource

How Marketing Helps You to Recruit and Hire Quickly

Marketing has the potential to be a great recruiting tool for companies looking to hire top talent. Utilizing marketing in your recruiting plan creates the distinction of your brand for potential employees. It shares your story and culture with an audience that otherwise may not be aware of your potential opportunity. As our life continues to move to an increasingly digital space, reaching the underemployed or passive candidates is critical. Is your company utilizing marketing for their recruitment plans?

IntelliSource’s Marketing First Approach

We have worked with top companies and various industries across the United States to boost their pipelines through our Recruitment Process Outsourcing or our full outsourcing capabilities.

One of our customers came to us with a need to hire and staff over 600 new employees in a new geographic location. The company was focused on building out a state of the art fulfillment center and did not have the capability to attract enough candidates in the market. They were impressed with IntelliSource’s unique approach to candidate attraction. IntelliSource stepped in to assist in recruiting, hiring and screening candidates.

Our method includes a marketing strategy developed specific to our customer’s business objectives and hiring goals. We utilized market-specific intelligence and analysis of workforce trends. We took into consideration unemployment rates, competing businesses and compensation analysis.

Using our experience, we crafted and implemented a custom campaign that included traditional and digital campaigns. The goal was two-fold:

1. Attract both active and passive candidates through geographic and demographic targeting and

2. Adhere 100% to the customer’s brand standards and culture.

Social, Mobile, Digital

The plan for our digital campaigns included targeting specific geographic regions and demographic criteria defined by our partner. The knowledge from our partner about what had previously been successful in their area helped us to launch and monitor social media campaigns. We also worked to connect with potential employees via comments, chats, and direct messaging.

We have seen an increased use of mobile devices for job applications and campaign reach. To utilize this knowledge, we crafted our campaigns specifically to be mobile-friendly and for flexibility and scalability, we used a digital . We crafted appropriately sized multimedia for the platform we promoted on. We used SMS communication technology to reach candidates and inform them about the jobs. We researched and developed great advertisements to attract candidates based on created ideal candidate profiles. All of which helped our team toward reaching the goals set by our partner and ourselves.

Finally, the use of digital marketing over traditional marketing is changing how businesses promote their company. We used digital and retargeted advertising reached candidates in their social space and opportunities propagated to over a dozen national job search sites to receive premium visibility.

The results were tremendous as we were able to develop and launch a landing page that hosted 41,000 unique visitors and over 110,000 views. We generated over 1.6 million impressions, producing 16,000 clicks in a year. All of which translated into 4,307 applicants and exceeding our hiring goals over 100%.

With the right plan and support, your company can grow quickly and effectively. If you need help with creating your plan, IntelliSource can help! Contact us today, and let us craft a plan that will get you to your business targets!

People

Three Tips to Avoid Making Mistakes When Hiring

To Hire or Not to Hire?

One of the most important things you do as a business is hiring employees. It may sound easy. Read a resume, have an interview, and boom! A brand new employee awaits. Unfortunately, that’s not the case, and it takes more work to find quality employees who can add to your company’s success. With the unemployment rate at a low 3.6% in January 2020, quality candidates are in the best position as they can choose which companies to join. IntelliSource has years of experience with finding the right hire for a job, and we have a few tips to help your searches.

1. Job Descriptions are Important

One of the first things that potential employees will see is the job description. Your troubles can start here if you don’t have well-defined information about your jobs. Make sure you have the correct info available to avoid the wrong type of candidate applying because you want the right people applying for the role. Keep it specific and as narrow as you can to attract the right candidate. Sometimes, you may hire for a position that doesn’t have a defined job description. In these cases, it is up to you to research the job, the company, and the expectations within that job to develop something you can promote to your candidates. The less information you have on your job description, the more likely you will be to have people apply that don’t match your needs.

2. Considering Company Culture Fit Along with Skills

It can be easy to be blinded by an extremely skilled candidate. They have everything you want on a technical level and experience level. They seem to be the perfect fit for the role based on their resume and skills. However, consider how the candidate’s personality fits into the rest of your company. Would those candidates be comfortable with your current team and leaders? Every company has a unique culture that they built through the leaders and the tenured employees. If you are a new business, establishing what employees fit your company culture should be one of the first things you determine before hiring. Use the interview process to vet potential candidates socially with questions about how they would approach situations that happen within your culture. Situational interview questions are a staple of recruiting and help to bring out the values and internal roadmaps of a candidate.

3. Onboard and Prepare Your New Employees

Another potential problem comes in the form of onboarding and preparation for new employees into their roles. It can be hard to become adjusted to a new company. Finding your place within it if you have no guidance can be difficult as well. Once you’ve decided to hire, brief your new employees on what to expect for the first few weeks. IntelliSource has worked with several companies who have had issues with onboarding to develop programs to help their new employees with a path for success.

Start with deciding how long the training period is and then create a schedule of progression for the employee. Show them where they are in the onboarding process and give them a sense of accomplishment as they progress in your developed path. However, make sure to ask them along the way, “What can we do better to prepare you”? Listen to their suggestions. Together, you can craft an onboarding program that you can tweak for any position. Having no plan of action will only lead to new employees getting frustrated. It may lead to them leaving your company, causing more hiring issues.

Using these tips, you can help your hiring process to find the right people for your jobs and company culture. Contact IntelliSource today if you need help in creating a unique culture through hiring amazing people.

Processes

5 Tips to Help You Prepare for Fall Hiring

As summer ends and Fall begins, hiring at retail and logistics facilities intensifies. These hiring issues can create a smaller pool of candidates for your business which can cause problems within your company. IntelliSource is an expert in hiring quality candidates, and we have five tips to help you get the right talent in your business this Fall!

Define Your Ideal Candidate

When hiring new talent, it is essential to determine what you need in a candidate so they can be successful within the company. Creating a Candidate Persona can help you with determining the factors that make a good fit for the job. Start with researching by surveying existing employees to see what they offer. You will find that a lot of them share similar traits that can help with the overall team cohesion. Include questions about their skills, interests, and goals to see what kind of people work within your team. Ask about the company and their thoughts regarding our values and culture.

Make sure you set up a list of info needed by your candidate in the position to help your searches. Info like where they currently work, what kind of job titles do they have, what their level of experience is, and shared goals for that position.

Using all this information, you can craft a persona that matches what you need in whatever role!

Craft an Interesting Job Description

Your job description is your company’s sales pitch to the candidate. Making sure you clearly state what the job title is can help you not only with candidates but with SEO regarding people finding your job. With there being so much competition in hiring quality candidates, what you offer that makes you different is needed to draw the type of people you want. Don’t use buzzwords. Instead, look up keywords in your industry that are being searched by potential candidates.

While you don’t want too much detail, you want your descriptions to be accurate and succinct. Start by talking about the day in the life of the position. What will they be doing day today? Where is their role within the structure of your company? Also, include details like salary ranges and experience needed to be successful in the job.

Train your Recruiting Team to Sell the Job

If your job description is your sales pitch, then your recruiting team is your salesman. Make sure you give them all the tools they need to be successful in finding and filling your roles in the company. Data such as the Ideal Candidate Persona can also assist them in understanding what it takes to be successful within the position. Information about the job is also beneficial. Taking your recruiters through the job site and showing them what their candidates will be doing can help prepare them to a better state and discuss the job. Know the benefits of the position. What set the position apart from others. Do you have a fantastic company culture with ten paid holidays? Does your company offer 401k matching? These are the types of things that can set you apart from the crowd and get others interested and excited about joining your team.

Determine the Best Outlets to Market Your Job

Knowing where to find the right candidates is a big part of the battle to hire. Several websites allow you to post your jobs and market them to find new people. Take the time to review your options. Indeed, Glassdoor and many other companies are available to post your jobs. Do your research to determine what’s works best.. Market your positions through social media for organic growth through your networks and business networks. Make sure you know what the benefits of each platform are and what you can get with your money. Some networks may work better for reaching specific audiences. Instagram, for instance, maybe more useful for creative recruiting with visuals over other networks that may look for just the job description.

Research RPO Services

RPO or Recruitment Process Outsourcing is the business process of an employer delegating their recruiting processes to a 3rd party outside of the company. Depending on what your company is looking for in terms of recruitment, RPO can help you to manage portions or the full recruitment process, which makes the whole process scalable based on need.

It is worth considering RPO services for several reasons. The costs of both time and money with maintaining a recruitment team can often be expensive, but RPO services can often help mitigate costs for hiring services. Some companies are also not prepared for quick and massive scale hiring during peak seasons can also be much more comfortable with RPO services. We have an article that discusses RPO services more in-depth and can help you determine if this service is something you should consider.

These tips can help you with your hiring needs this Fall season but if you need expertise and assistance, contact us today at IntelliSource. We offer a range of services to help your company grow!

Tag: <span>Recruitment</span>